BAMBOO Penshoppe

Ambassadors of Music & Style

Penshoppe

Penshoppe welcomes the school year with big BAM! The brand reawakens its dedication to the fusion of great music and fashion with the Philippines' premier band, BAMBOO, breathing new life into Penshoppe's mission.

More than the stuffy old uniforms, Penshoppe is the uniform of real life because its fun and casual character allows one to express his individuality.

Bamboo's determination to stick with their kind of music in the indefinable' music industry has created an appeal that cuts across different markets. They kept it real. They kept it current. They didn't conform but instead kept what they believed in. Bamboo stands for individuality.

With gold records, awards, number one hits and a power rockstar style all their own, the band is truly Penshoppe's Ambassador of Music and Style.

The campaign, What Did You Learn Today, presents Penshoppe and Bamboo as icons of independent thinking, envisioning Penshoppe and Bamboo as expressions of independence among the youth.

This campaign simply poses a question to both Penshoppe and Bamboo followers as to what they have discovered during this aspect in their lives when they are in school and they are still learning the hard realities of being independent.

Take a look at the making of this explosive new campaign with behind-the-scenes photos and videos!