Bench_Body

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Bench 20 years of Filipino Style

Understatement (2004), Bench Fever (2006), Be Bench Beyond 20 (2007)

Be Bench The Model search

Bench: 20 years and counting. A look back to the evolution of bench.

A breaking through came 1988 that sealed the bench name in the minds of the people everywhere, and marked the disitinc change from d way local fashion brands wer marketd. A hot young image model signed on to be the bench image model-The story goes that chan's spoted richrd Gomes photo in the studio of lensman JUN DE LEON and asked them to use him for a shoot. Chan has ho idea who he was at that time, but upon learnig he was an actor, worried that they would not be able to afford him."i guess the idea that richard was an artista intrgued Jun," Chan recounts for the interview for metro mag. negotiations wer made with Richars's manager Douglas Quijano and soon, Gomez was rowing in the lake of taal to the tune of Claude Debussy's Claire de lune in a commercial that easily one of the most memorable in local TV.

It was that bench established there winning formula that still hit to this day-the hottest young stars wearing Bench clothing in photos plastered across the metro, from store fronts to billboards. Personalities as varied as '90s hearthrobs the GWAPINGS to international stars like JERRY YAN of F4 and Nicole Scherzinger of the pussycat dolls have starred in bench campaigns.

"We Pick endorsers who match the qualitis dey olways look 4 him." Lim says of their model's screening process."They also hav to match the culture of the Company, It doesnt necisarily mean dat f ur famous, They r goin to get you. Of they hear about things like they r hard 2 deal with, they may not get you as an endorser. Youb have to be a representative of what bench is, meaning you have to have the same lifestyle: CLEAN-LIVNG, GOOD NATURED."