"ipanema is the choice of Brazilian goddess, supermodel and beach babe, Gisele Bundchen. She slips into her own range of beautiful Ipanemas to take her from beach to bar.
Only Ipanema flip flops are made from a unique buttersoft PVC. Specialised moulding creates a sole that’s sublimely soft and guarantees you a perfectly padded underfoot. Whether you choose to stroll about all day, or only walk as far as the ice cream stall, you can be sure your feet will be in first-class comfort." -http://www.ipanemaflipflops.co.uk/about-ipanema.php