Jollibee

Fast-food restaurant

Aquarius

Jollibee is a fast-food restaurant chain based in the Philippines and also has locations in the United States,Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. Jollibee is also the name of Jollibee's mascot, a large bee in a blazer, shirt and chef's hat. It is an American style fast-food restaurant with Filipino-influenced dishes specializing in chicken, burgers, and spaghetti.

As of November 2006, it has 1414 stores in the Philippines and 175 in other countries.

History
Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor[2] at Cubao in 1975 with Jolibe as the original name. Sometime in 1978, Tony Tan and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Consultant Lumba shifted the business focus from ice cream to hamburgers,[2] after his studies showed that a much larger market was waiting to be exploited. Lumba became Tony Tan's first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i". The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books. Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". He had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan placed Manny Lumba in charge of franchise development.

Expansion and Acquisitions
The company acquired 80 percent of Greenwich Pizza

In 2000, the company acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant segment. Similarly, Jollibee also acquired Red Ribbon Bakeshop on 2005, another popular fast-food restaurant in the Philippines.

In 2006, the company acquired the franchise of Délifrance. This further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market. In September of 2006, the company acquired the remaining 50% stake of Delifrance Asia Ltd. in Baker Fresh Foods Phils., Inc. (BFFPI). This means BFFPI is now a wholly owned subsidiary of Jollibee and that the listed food giant has the exclusive rights to operate Delifrance outlets in the country. "The acquisition involved a restructuring of all advances by Jollibee and Delifrance Asia amounting to P130 million into equity," a public statement said. Jollibee added that the strong sales posted by Delifrance encouraged it to buy out its partner.

The corporate actions in buying out the minority shareholders in Greenwich Pizza (20%) and Delifrance (50%) were the prelude to a plan to integrate Greenwich Pizza, Chowking and Delifrance brands under one corporate entity. Under this plan, merging of the subsidiaries will be implemented by having Greenwich Pizza Corp. and BFFPI folded into Chowking Food Corp. The surviving entity will be renamed Fresh N' Famous Foods, Inc. No new shares will be issued as the assets of Greenwich and BFFPI will be injected into Fresh 'N Famous as additional paid-in capital.

Along with its Philippine brands, the company also runs a Chinese fast food chain, Yonghe King, in mainland China, and a popular teahouse chain from Taiwan called Chun Shui Tang (Spring Water Hall). Chun Shui Tang teahouse opened a branch on Shanghai's Huaihai Road on June 30, 2006. On July 25, 2007, Jollibee launched its pilot restaurant "Tio Pepe's Karinderia" in Edsa Central in Mandaluyong, to professionalize the Philippine carinderia business. "Tio Pepe's image is Bulakeño," said John Victor Tence, vice president for corporate and human resources at Jollibee.

On September 21, 2007, Jollibee CEO Tony Tan Caktiong announced that it bought the Chinese restaurant chain Hongzhuangyuan (which has 33 branches in Beijing) for US $50.5 million. Jollibee has also acquired Shanghai-based Yonghe King chain on 2004 for $ 22.5 million and now operates 1,385 hamburger, pizza, baked goods and Chinese food restaurants in the Philippines with over 200 branches in other countries. Meanwhile, the Philippine Stock Exchange stated that trading in Jollibee shares were suspended pending disclosure of the complete terms and conditions of the transaction.

Source:
http://en.wikipedia.org/wiki/Jollibee

THIS FAN PROFILE IS FOR THOSE JOLLIBEE LOVERS LIKE ME.
IM NOT RELATED TO JOLLIBEE CORP. NOT EVEN A CREW/STAFF.

I'M JUST AN AVID COSTUMER AND A FAN.

SO PLEASE DO ADD THIS FAN ACCOUNT.

FEEL FREE TO ADD
DON'T FORGET TO LEAVE A COMMENT
THANKS. =)


For more information:

Please visit the Official site at:
http://www.jollibee.com.ph