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Jun 2008

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Gemini

City of license Quezon City
Broadcast area Mega Manila
Branding Barangay LS 97.1
Slogan as Campus Radio
Forever! (1995-1999)
The Number One Pop Music Station in Metro Manila! (2000-2007)
as Barangay LS
Forever! (2007-Mid 2008)
Ayos! (2008-2009)
Ayos Gyud! (2009-present)
Frequency 97.1 MHz
First air date 1976
Format Pop Music, Oldies, OPM
Power 25,000 watts
Callsign meaning DW
Loreto Stewart
Owner GMA Network Inc.




Barangay LS Programs

* May Boto Ka (Monday-Saturday 03:00am-5:00am)
* Kuwentong Barangay (Monday-Saturday 5:00am-9:00am)
* Balita Sa Barangay (Monday-Saturday 9:00am-11:00am)
* Daily Top 5 Ngayon at Kahapon (Monday-Saturday 12:00-1:00pm)
* Talk to Papa- Monday-Saturday (01:00-03:00pm)(Replay-Monday-Saturday 11:00pm-1:00am)
* Wanted Sweetheart- Monday-Saturday (07:30-11:00pm)
* Sweet & Senti- Sunday
* Barangay Idol - Sunday (07:00-12:00 am)



Current DJs

* Papa Tolits
* Papa Kiko
* Papa Bodjie
* Papa Bear
* Papa Dudut
* Papa Dan
* Mama Belle
* Ate Liza
* Papa Gio
* Papa Jepoy

From Campus Radio to Barangay LS

On February 14, 2007, listeners bade goodbye to Campus Radio 97.1 WLS-FM as RGMA, through its head Mike Enriquez, launched 97.1 Barangay LS Forever! Its format is comparable to that of 90.7 Love Radio, 101.9 For Life!, Yes FM 101.1, I-FM 93.9, 102.7 Star FM and Energy FM 91.5 with on-air personalities speaking only in Tagalog (especially the timechecks), and playing bubblegum pop, OPM and other mass-based music forms and music popularized by GMA's stable of recording artists, a 100% turnaround from the former Campus Radio format that played Top 40/adult contemporary hit music, English-only on-air jocks, and its listener base composed mostly of college students and young urban professionals. Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for Mike Enriquez to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format. Unfortunately, industry reception is lukewarm and Barangay LS has yet to regain the revenue losses incurred by the shift of advertisers to competing FM stations.

However, this was not the first time that the station was repositioned for the masa audience. During its Campus Radio days, WLS-FM first went for its current target audience base from 1995-1999. The current slogan, "Forever!", was the very same tagline used during that period.

As mandated by Enriquez, aside from a major change in the on-air language and the music, jokes also became a staple on Barangay LS, with the DJs delivering scripted jokes on the air in between songs. Soon after the reformat, the station opened their text and phone lines to joke contributions from listeners (although it would still be the DJs themselves who deliver them on the air).

The station also began working much more closely with its mother network primarily by providing live coverage for its special events. Among the GMA events covered by Barangay LS include the network's "Sumamer Ka Na!" special at the Marikina Sports Complex in March 2007 (which included a live telecast of "SOP" and "S Files", and the "StarStruck" 2007 Final Judgment), the "Kapusolympics" 57th anniversary, and mall tours featuring the network's recording artists or promoting GMA's upcoming TV programs.

Just before the 2007 general elections, Barangay LS, along with sister station DZBB and the RGMA network nationwide, did a radio simulcast of "Isang Tanong", a televised senatorial candidates' forum produced by GMA News and Public Affairs.

Since June 24, 2007, GMA's top-rating Sunday noontime variety show "SOP" has also been simulcast over Barangay LS. The radio broadcast is entitled "Barangay LSOP".

Some other current features of the reformatted station include "Barangay Blockbusters" (premieres/block screenings of the latest local and foreign movies), "Eskwela Kwela Tour" (mini-concerts held in different schools all over Metro Manila featuring popular bands and artists--a revival of the campus tours under the old Campus Radio format) and "Fanatxt All-Stars" (a 30-minute talk show every Monday and Wednesday mornings, wherein a selected listener/Fanatxt subscriber has a chance to interact with the featured GMA star).

In June 2007, 97.1 Barangay LS was premiered on MYX with the 97.1 Barangay LS DJs Churvilyn and Atong Bomb, with MYX VJ Nikki.