Robert Kiyosaki

Businessman

RICHDAD community

Investing, Cashflow Games

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! (1997), Cashflow Quadrant: Rich Dad's Guide to Financial Freedom (2000), Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not! (2000), Rich Kid, Smart Kid (2001), Rich Dad's Prophecy (2002), Why We Want You To Be Rich coauthored by Donald Trump (2007)

The Perfect Business

A fourth-generation Japanese American, Kiyosaki was born and raised in Hilo, Hawaii. He is the son of the late educator Ralph H. Kiyosaki (1919-1991). After graduating from Hilo High School, he attended the U.S. Merchant Marine Academy in New York, graduating with the class of 1969 as a deck officer. He later served in the Marine Corps as a helicopter gunship pilot during the Vietnam War, where he was awarded the Air Medal. Kiyosaki left the Marine Corps in 1974 and got a job selling copy machines for the Xerox Corporation. In 1977, Kiyosaki started a company that brought to market the first nylon and Velcro "surfer" wallets. The company garnered moderate success at first but would eventually go bankrupt. In the early 1980s, Kiyosaki started a business that licensed T-shirts for Heavy Metal rock bands.[2] Kiyosaki's foray into the motivational speaking business began with "Money & You", a seminar company started by Marshall Thurber. These 3-1/2 day personal growth seminars focused on teaching people financial strategies and helping them achieve financial freedom. In 1985, Kiyosaki took over the seminar business with Thurber's former partner, D.C. Cordova. They promptly shifted the market to Australia and New Zealand. In 1994, he withdrew from the business and "retired", leaving D.C. Cordova running the business alone. Around 1996–1997 he launched Cashflow Technologies, Inc. which operates and owns the Rich Dad (and Cashflow) brand.

He is married to Kim Kiyosaki.

Kiyosaki is best known for his book Rich Dad, Poor Dad, the #1 New York Times bestseller. Kiyosaki followed with Rich Dad's CASHFLOW Quadrant and Rich Dad's Guide to Investing. He has now had at least a dozen books published. A partial list of his books is included below.[4]

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! (1997)
Main article: Rich Dad, Poor Dad

Originally self-published before being picked up commercially to become a best seller, the central concept of the book is an anecdotal comparison of his "two fathers." His "poor dad" was his biological father, who became Superintendent of the Hawaii State Department of Education but had very little real net worth. Contrasted with this is his "rich dad," his best friend's father who became "the richest man in Hawaii" by investing his smaller income into income-producing investments. Its main purpose as a self-help book is to help people rethink their idea of money and especially their concept of themselves as employees who will gain financial rewards from conformity and education.

Kiyosaki uses the "rich dad, poor dad" comparison to illustrate his view that the majority of people are stuck in what he refers to as "the rat race"—living paycheck to paycheck and spending all of their time working to pay bills. In his books, Kiyosaki advocates tax-advantaged investment vehicles, such as real estate or businesses, rather than ownership of securities. This idea is further developed in his later books and "Rich Dad" became Kiyosaki's personal brand for various publishing ventures.

Cashflow Quadrant: Rich Dad's Guide to Financial Freedom (2000)

Cashflow Quadrant is a personal finance and investing book written with Sharon Lechter, C.P.A. as the sequel to Rich Dad, Poor Dad. In it, Kiyosaki discusses what he calls the cashflow quadrant: a grid consisting of the letters "E", "S", "B", and "I". The cashflow quadrant itself is just an illustrative tool to show the difference between Employees, Self Employed/Small Business owners, Business owners (not directly involved in the day-to-day operation of the company), and Investors. Kiyosaki discusses the differences between concepts and ideas characteristic of each quadrant, particularly as they relate to passive income and tax advantages. Again, as a self-help author, he invites readers to consider their own ideas about money.

Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not! (2000)

Rich Dad's Guide to Investing gives the reader a roadmap to becoming the Ultimate Investor, one who uses other peoples' money to create investments that people want to buy into. While the first two books use broad strokes, this one goes into much more detail about actually implementing some of the strategies heretofore discussed.

Rich Kid, Smart Kid (2001)

Rich Kid, Smart Kid is a retelling of Kiyosaki's views, condensed and clarified to try and help parents better understand and teach their children key financial concepts. It includes a series of activities that a parent can do with their child to make them aware of property, finance and the various ways and places businesses make money.

Other Books:
Rich Dad's Prophecy (2002)
Why We Want You To Be Rich coauthored by Donald Trump (2007)
The Business School for People Who Like Helping People (2001)

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