NBA

The National Basketball Association is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2008-09 season, NBA games will reach 215 countries and territories in 41 languages. The league’s worldwide reach will be reflected in the 77 international players from 32 countries and territories on NBA rosters. Domestically, the NBA will broadcast 143 regular-season games on national television during the 2008-09 season on ABC, TNT, ESPN and... (read more)
Mission:
Our mission is to be the most successful and respected professional sports league in the world, guided by two principles:

1) We will grow and celebrate the game of basketball --

-The game is our passion and at the heart of everything we do;

-Our teams and our players will be our focus, especially the excellence, history, and tradition of our franchises and the inspirational talents and achievements of our players;

-The ongoing emotional connection to our fans will be enhanced by the dynamic game and arena experience and the communication of that experience through all forms of media and entertainment; and

-Participation in and education about the game of basketball will be developed and supported at every level.
2) We understand that the popularity and visibility of our teams, players, and league obligate us to demonstrate leadership in social responsibility --

-Our teams, players, and league office will be actively involved in improving the quality of life in their communities -- and in all communities;

-We will use our unique position to bring attention to important issues on a global scale and work to address them to the best of our ability; and

-We recognize that the values of our game, including teamwork, sacrifice, discipline, dedication, and sportsmanship are worthy of broad application beyond our sport, and we will work diligently to promote their adoption.

Who is the greatest basketball player of all time?