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Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1928 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947 as Ferrari S.p.A.. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has enjoyed great success.

After years of financial struggles, Enzo Ferrari sold the company's sports car division to the Fiat group in 1969 to ensure continued financial backing. Enzo Ferrari retained control of the racing division until his death in 1988 at the age of 90. Earlier that year he had overseen the launch of the Ferrari F40; the last new Ferrari to be launched before his death, and arguably one of the most famous supercars ever made.

Ferrari also has an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eyewear, pens, pencils, electronic goods, perfume, clothing, high-tech bicycles, watches, cell phones, and even laptop computers.

In 2007 the Financial Times put Ferrari at the top of its list of 100 Best Workplaces in Europe.

The famous symbol of the Ferrari race team is a black prancing stallion on a yellow shield, usually with the letters S F (for Scuderia Ferrari), with three stripes of green, white and red (the Italian national colors) at the top. The road cars have a rectangular badge on the hood (see picture above), and, optionally, the shield-shaped race logo on the sides of both front wings, close to the door.

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna where he met the Countess Paolina, mother of Count Francesco Baracca, an ace of the Italian air force and national hero of World War I, who used to paint a horse on the side of his planes. The Countess asked Enzo to use this horse on his cars, suggesting that it would bring him good luck. The original "prancing horse" on Baracca's airplane was painted in red on a white cloud-like shape, but Ferrari chose to have the horse in black (as it had been painted as a sign of grief on Baracca's squadron planes after the pilot was killed in action) and he added a canary yellow background as this is the color of the city of Modena, his birthplace. The Ferrari horse was, from the very beginning, markedly different from the Baracca horse in most details, the most noticeable being the tail that in the original Baracca version was pointing downward.

Ferrari has used the cavallino rampante on official company stationery since 1929. Since the Spa 24 Hours of July 9, 1932, the cavallino rampante has been used on Alfa Romeos raced by Scuderia Ferrari.

The motif of a prancing horse is old, it can be found on ancient coins. A similar black horse on a yellow shield is the Coat of Arms of the German city of Stuttgart, home of Mercedes-Benz and the design bureau of Porsche, both being main competitors of Alfa and Ferrari in the 1930s. The city's name derives from Stutengarten, an ancient form of the German word Gestüt, which translates into English as stud farm and into Italian as scuderia. Porsche also includes the Stuttgart sign in its corporate logo, centred in the emblem of the state of Württemberg. Stuttgart's Rössle has both rear legs firmly planted on the soil, like Baracca's horse, but unlike Ferrari's cavallino.

Fabio Taglioni used the cavallino rampante on his Ducati motorbikes, as Taglioni was born at Lugo di Romagna like Baracca, and his father too was a military pilot during WWI (although not part of Baracca's squadron, as is sometimes mistakenly reported). As Ferrari's fame grew, Ducati abandoned the horse- perhaps the result of a private agreement between the two companies.

The cavallino rampante is now a trademark of Ferrari. Cavallino Magazine uses the name, but not the logo. However, other companies use similar logos: Avanti, an Austrian company operating over 100 filling stations, uses a prancing horse logo which is nearly identical to Ferrari's, as does Iron Horse Bicycles. Many pay homage to the Ferrari logo, e.g. the Jamiroquai album Travelling Without Moving.

Since the 1920s, Italian race cars of Alfa Romeo, Maserati and later Ferrari and Abarth were (and often still are) painted in "race red" (Rosso Corsa). This was the customary national racing color of Italy, as recommended between the World Wars by the organizations that later would become the FIA. It refers to the nationality of the competing team, not that of the car manufacturer or driver. In that scheme, French-entered cars like Bugatti were blue, German like Benz and Mercedes white (since 1934 also bare sheet metal silver), and British green such as the mid 1960s Lotus and BRM, for instance.

Enzo Anselmo "the Commendatore" Ferrari (February 20, 1898[1] – August 14, 1988) Cavaliere di Gran Croce OMRI was an Italian race car driver and entrepreneur, the founder of the Scuderia Ferrari Grand Prix motor racing team, and subsequently of the Ferrari car manufacturer.

Concept models and one-off specials
o 1948 Ferrari 166 MM Zagato Panoramica
o 1952 Ferrari 250 S Vignale Coupe
o 1954 Ferrari 375 MM "Ingrid Bergman"
o 1956 Ferrari 250GTZ
o 1962 Ferrari 250 GT Drogo
o 1966 Ferrari 365 P Pininfarina Speciale
o 1968 Ferrari 250 P5/P6
o 1968 Ferrari Dino Berlinetta
o 1969 Ferrari Sigma Grand Prix
o 1969 Ferrari 365 GT Nart Spyder
o 1969 Ferrari Pininfarina 512S Berlinetta Speciale
o 1970 Ferrari Modulo 512
o 1971 Ferrari 3Z Spider
o 1972 Ferrari 365 GTB/4 Daytona Competizione Spyder
o 1975 Ferrari 365 GTS/4 Michelotti NART Spyder
o 1975 Ferrari 365 GTB/4 Shooting Break
o 1980 Ferrari Pinin
o 1987 Ferrari 408
o 1989 Ferrari Mythos
o 1989 Colani Ferrari Testa d'Oro
o 1990 Ferrari 348 Zagato Elaborazione
o 1993 Ferrari FZ93
o 1995 Ferrari FX
o 1996 Ferrari F50 Bolide
o 2005 Ferrari GG50
o 2005 Ferrari Ascari
o 2006 Ferrari P4/5
o 2006 Ferrari Zagato 575 GTZ
o 2006 Ferrari Rossa
o 2010 Millechili