Search Optics

Troy Smith: President and Founder of Search Optics Inc, is responsible for driving business strategy and technology innovation for the company and its clients. Mr. Smith began his Internet marketing career in ultra-competitive online verticals including travel, consumer goods and 3rd party lead generation. In 2002, he began working with an automotive group and immediately recognized the need for a company who could bring internet car buyers directly to dealer sites – bypassing lead providers and creating the highest quality leads. From that point on, Mr. Smith began to focus Search Optics as a provider of interactive marketing solutions for retail automotive dealers. Prior to Search Optics, Troy worked with number of different Web start-up companies and has a diverse background in technology, sales and marketing. Troy lives in San Diego with his wife Sarah and daughter Riley.


David Ponn:Search Optics COO, David Ponn, is a senior level executive and business strategist who has worked in marketing, business development, program management, and strategic planning for Dow 30, Fortune 500, and a variety of privately held businesses. An expert in organizational development and change management, Mr. Ponn manages the development and implementation of Search Optics’ programs that help automotive retailers take full advantage of the power of Internet marketing. He lives in San Diego, CA with his wife and daughter.


Christian Fuller: Executive Vice President of Sales Operations, has an extensive background in overseeing customer relations. Prior to Search Optics, Fuller managed Automotive print publications of the Trader Publishing company in Southern California. In addition to being raised in the automotive capital of the U.S., his 16 years in Automotive-related careers help Christian bring a diverse look to Search Optics clients. Mr. Fuller is responsible for overall client satisfaction, as a key voice in the overall strategic direction for the company. He earned his bachelor's degree from Michigan State University and his Master of Business Administration from San Diego State University. He and his wife currently reside in San Diego.


Jason Stesney Vice President of Business Development Born in the Motor City, Stesney began his career at the Tier 3 dealership level and moved onto the Chrysler Corporation rotating through sales, marketing, and service operations. On the west coast, he worked in sourcing & manufacturing with Honeywell Automotive and managed online and print sales for AutoTrader in Southern California. His passion for quality and accountability drives many of the reasons Search Optics brings solutions to dealers across the country. With a well-rounded automotive background, he enjoys traveling the country and consulting with clients, while bringing innovative solutions to an industry in need. When he is not earning frequent flyer miles, he resides in San Diego.